Custom Development in Dynamics 365: Detailed Explanation and Use Cases

Key takeaways

  • For: Architects and developers selecting Dynamics 365 extensions.
  • Key point: Compare plugins, JavaScript, web resources, PCF, flows and external integration approaches by use case.
  • Scope / notes: Choose where processing should run and validate the constraints of the selected approach.
Dynamics 365 CRM

Custom development in Dynamics 365 involves multiple approaches, each suited for different requirements. Below is a detailed breakdown of each method along with their use cases.

Plugin

Overview

  • Server-side (C#) custom code executed within Dynamics 365
  • Hooks into platform events (Create, Update, Delete, etc.) to implement business logic
  • Can run in Pre-validation, Pre-operation, and Post-operation stages

Use Cases

✅ Auto-populating or validating data

  • When a new account is created, automatically create associated contacts

✅ Transactional integrity

  • If an Opportunity is won, automatically convert related Quotes to Orders

✅ External system integration

  • Notify an external system via Azure Service Bus whenever a record is updated

JavaScript (JS)

Overview

  • Client-side script running in the browser
  • Used for dynamic UI updates, form customizations, and validations
  • Can call Web API to retrieve or update data

Use Cases

✅ Dynamic form control

  • If an Opportunity value exceeds a certain amount, mark specific fields as required

✅ Real-time validation

  • Validate email format before saving a Contact record

✅ Fetching and updating data in real-time

  • Auto-fill the address when selecting an existing Account

WebResource

Overview

  • Stores JavaScript, HTML, CSS, images, XML, etc.
  • Used to implement custom UI and logic beyond standard form customizations

Use Cases

✅ Custom search panels

  • Create a custom search UI to retrieve CRM data more efficiently

✅ Advanced charts and visualization

  • Implement custom dashboards that offer better control than Power BI

✅ Embedded media files

  • Show product images or videos on entity forms

Power Automate (Formerly Microsoft Flow)

Overview

  • Low-code/no-code workflow automation tool
  • Triggers actions based on data changes in Dynamics 365
  • Easily integrates with other Microsoft and third-party applications

Use Cases

✅ Automated quote processing

  • When a deal is closed, automatically generate a PDF quote and email it to the customer

✅ Approval workflows

  • Send approval requests to managers when a contract is created

✅ Third-party system integrations

  • Sync customer data between Salesforce and Dynamics 365

Azure Functions / Logic Apps

Overview

  • Used for advanced server-side integrations with external systems
  • Azure Functions allows C#/JavaScript-based serverless processing
  • Logic Apps provides low-code API orchestration

Use Cases

✅ Batch processing

  • Sync customer records between Dynamics 365 and an external database every night

✅ Third-party API integration

  • Sync CRM records with Salesforce, SAP, or other external applications

✅ AI-powered automation

  • Use Azure OpenAI to analyze and categorize incoming customer support requests

PCF (PowerApps Component Framework)

Overview

  • Enables building custom UI components for Dynamics 365
  • Uses JavaScript/TypeScript and frameworks like React
  • Works in both model-driven and canvas apps

Use Cases

✅ Custom input controls

  • Implement an interactive slider or drag-and-drop feature for data input

✅ Real-time charts and visualization

  • Display real-time data in a more user-friendly format

✅ External data integration

  • Embed Google Maps to show customer locations directly in a form

Custom API (Formerly Custom Action)

Overview

  • Customizes Dynamics 365 Web API by adding new endpoints
  • Allows other systems and workflows to call custom logic

Use Cases

✅ Custom business processes

  • Define a custom API for triggering workflow actions across multiple entities

✅ External system communication

  • Expose a REST API for an ERP system to retrieve order details

✅ Complex bulk operations

  • Enable external applications to perform bulk updates to CRM data efficiently

Virtual Entities

Overview

  • Allows real-time access to external data without importing it into Dynamics 365
  • Displays external data as if it were a native CRM entity

Use Cases

✅ Viewing external CRM data within Dynamics 365

  • Display Salesforce customer data inside Dynamics 365 without data duplication

✅ ERP integration

  • Show SAP inventory data in Dynamics 365 without syncing records

✅ Reducing unnecessary data storage

  • Query large external datasets in real-time without storing them in CRM

Embedded Canvas App

Overview

  • Embeds a canvas app inside a Dynamics 365 form
  • Enables more flexible UI and interactions

Use Cases

✅ Custom order management UI

  • Create an interactive PowerApps form for entering sales orders

✅ External data visualization

  • Display SharePoint-stored contract documents within Dynamics 365

✅ Customer engagement optimization

  • Integrate messaging platforms like WhatsApp or LINE directly within CRM

Summary of Custom Development Options in Dynamics 365

MethodPrimary Use
PluginServer-side business logic and automation
JavaScriptClient-side form and UI customization
WebResourceCustom UI elements and scripts
Power AutomateLow-code workflow automation
Azure FunctionsAdvanced external integrations and processing
PCFCustom UI components
Custom APIExtending Dynamics 365 API functionality
Virtual EntitiesDisplaying external data in real-time
Embedded Canvas AppIntegrating custom PowerApps into forms

By selecting and combining the right approach, you can create highly flexible and efficient custom solutions in Dynamics 365.

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